How to Create Email Signatures

What is an email signature?

An email signature is a customised block of text that will always appear at the end of the email you send. This provides recipients with information including; your name, job title, phone number. If you want your email signature to reach its full potential then you can really customise it by including image or logo, social icons, call to actions (CTA’s) and bookings links.

How can an email signature help your business?

Using a highly customised email signature can convey expertise. When contacting someone via email for the first time, how can they tell anything you're saying has any credibility?

Your email signature can hold all the credibility it needs too, it’s seen as a digital business card at the end of your email. Should you include all personalizations mentioned prior then it will show you are an established business, legitimate company with followers and customers on social media channels. This results in a higher response rate as the receiver has seen your website, socials and contact details.

Creating relationships with customers

A good way to show your brand is a reliable trusting business is to lead potential customers to existing customers who are publishing good reviews, sharing content and engaging with other customers all on your social channels. Invite them into the digital community you have built for them to see what others think about your brand.

Increase Brand recognition

Persistently showing your logo and brand colours on an email exposes the recipient to the brand building associates with your business. You need to make sure the email is backed up with useful information to create positive interactions with the brand.

How do I create an Email Signature?

There are many signature generators out there that can create you an email signature with in a few simple clicks.

Hubspot Email signature Generator

This email generator allows you to experiment with colours, layouts and even add an image.  There is an option to add a URL and CTA giving your emails that strategic execution

You will need to include an email address and phone number to use the email signature generator which you should expect some marketing from these offering other services of hubspots but remember the email signature generator is FREE!  

https://www.hubspot.com/email-signature-generator

WiseStamp

Wise Stamps allows you to make your email signature stand out from the rest. From advertising a youtube video to using gifs all within your email signature. Although it is important to make sure your signature remains professional and only include relevant direct information.

There is an option to pay bimonthly for your email signature to include the best features and remove the companies branding from the signature.

https://www.wisestamp.com/email-signature-management/?ref=homepage

Exclaimer’s Free Email Signature Creator

Exclaimer allows you to populate your signature with social media links, CTA’s, banners and a company disclaimer! They see your email signature as so much more, such as ‘turning an ending into a valuable new beginning’.

It will ask to add in your email which will come with some marketing text in small font under your signature. But there is a tactical way of removing this form your signature. All you need to do is share Exclaimer on your social channels and they will remove any branding of theirs from your signature.

https://www.exclaimer.com/

Enjoy creating your email signature!