5 Ways To Build Your Social Media Following

13 May 2022
Advice, Business, Social Media

A brand can have endless opportunities if social media is used within your marketing strategy. Social media gives a brand a chance to share news, milestones of the brand, advertising the service or product and to build a digital community of people who love the brand. This allows your brand to connect with their audience that can ultimately drive leads and business.

Are you looking to grow your brand's social media following? Check out our 5 top tips that can help grow your social media following.

Engage with your audience

Create a sense of community on your channels by making sure you alway reply to your audience. This will make your audience (potential customer) feel valued and heard. It also shows good customer service as you are engaging and replying to customers online building that trusting relationship

Research your competitors

Checking what your competitors do is important, find out what platforms they are active on, what content they are sharing, how often they post and most importantly what content is receiving the most engagement. Getting a good understanding of your competitors' marketing strategies will help inspire your content and fill in the gaps where you can differentiate your brand from competitors finding that niche.

Be consistent

Make sure to keep the same tone of voice throughout all your social posts. Make sure imagery meets the same tone of voice you are using in your copy throughout all your posts. Creating mixed messages can deter customers returning to your social media.

Use Hashtags

Make sure all hashtags are relevant to your post. Research the most popular hashtags in your brands industry and this will help increase the reach of your post. People are able to follow hashtags and search hashtags to find specific content. You can use hashtags on all social platforms.

Paid Social

Level up your social media with some paid advertising. Organic social will only reach so far allowing the paid posts to reach across a wider but more targeted demographic and engage more potential customers which will ultimately convert them into purchasing a product/service.

Try these tips and you will be on your way to building your digital community today!